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Why is AI the new BI: Revolution or evolution?

Why is AI the new BI: Revolution or evolution?

Business Intelligence (BI) has long dominated data analysis, allowing businesses to structure and visualize information. However, artificial intelligence (AI) is revolutionizing this approach by adding a predictive and prescriptive dimension, allowing businesses to anticipate trends and automate analyses. AI democratizes access to data through simple interfaces, improves agility in the face of rapid change, and offers more accurate contextual intelligence. In addition, process automation allows for a quick return on investment. AI is thus transcending traditional BI, becoming essential for businesses that want to make full use of their data.

Microsoft Clarity

Microsoft Clarity

Artificial intelligence, analysis and optimization of the user experience with Microsoft Clarity: a free platform to understand the behavior of visitors on your website.

Politeness with AI: an unsuspected environmental cost

Politeness with AI: an unsuspected environmental cost

According to Sam Altman, CEO of OpenAI, saying “thank you” or “please” to ChatGPT represents significant energy consumption. Each additional word is treated as a token, requiring more computing power. While the individual impact seems negligible, the cumulative effect of millions of daily interactions could cost tens of millions of dollars in electricity globally. This paradox places us in the face of a dilemma: should we prioritize our habits of politeness or adopt digital sobriety? A balanced approach would be to be concise with AIs while maintaining our courtesy for human interactions. Ironically, in this technological context, politeness comes at a very real price.

How AI Improved the Online Visibility of an Industry Leader

How AI Improved the Online Visibility of an Industry Leader

An industrial leader partnered with Strat37 to automate the management and SEO optimization of over 600,000 product pages. The goal was to enhance their search engine rankings by automatically generating precise descriptions and optimized alt tags using artificial intelligence. This approach significantly increased organic traffic and improved the online visibility of the product catalog.

How AI Automates and Secures the Validation Process

How AI Automates and Secures the Validation Process

With 4,000 sites in France and daily interventions, our client had to manually process each access request, verifying compliance with a regulatory prevention plan. This time-consuming and demanding process required systematic human verification and caused significant delays. By integrating an AI solution, we automated the analysis of prevention plans and the validation of intervention requests, cutting processing time in half and ensuring full compliance.

AI E-Commerce Chatbot

AI E-Commerce Chatbot

Rufus from Amazon: Learn how this Artificial Intelligence Chatbot is transforming the online shopping experience.

From conversational AI to autonomous AI: a revolution for business analytics

From conversational AI to autonomous AI: a revolution for business analytics

The new OpenAI models, o3 and o4-mini, mark a breakthrough: AI is no longer content with responding, it reasons and acts independently. These advances make it possible to deal with complex business issues from end to end — financial modeling, anomaly detection, opportunity scoring, logistics simulations — without human supervision. Thanks to their integration via API, these AIs are transforming business tools.