The major challenges of data and AI in the real estate sector: from chaos to performance
The real estate sector is undergoing a silent but radical transformation. Behind transactions, square meters and strategic trade-offs, a new reality is emerging: data has become the invisible driver of performance, advice and productivity. However, in the field, the majority of actors still operate in a fragmented landscape: scattered Excel files, heterogeneous frameworks, analyses carried out “in other words by experts” in the absence of consolidated data. Faced with these challenges, some leaders decided to accelerate: structure their data assets, deploy concrete AI tools and raise their service level. Their vision, their difficulties and their ambitions reveal the major challenges that the entire real estate sector must now face.


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