Service as a Platform: When AI turns expertise into an adaptive system

“What if artificial intelligence allowed us to make our expertise accessible all the time, like a living platform?” This thinking at Strat37 marked our entry into the era of “Service as a Platform” (SaaP).

The observation: SaaS that are too generic for strategic issues

Faced with increasingly specific strategic needs, our customers were confronted with a frustrating reality: standard SaaS solutions, despite their accessibility, remained too generic to address their most critical issues. In contrast, traditional bespoke approaches often lacked continuity and scalability.

This gray area between excessive standardization and ephemeral personalization represented an obvious opportunity. The emergence of AI has provided us with the perfect catalyst to fill this void with a radically new approach.

SaaP in practice: our experience at Strat37

By applying this Service as a Platform approach, we have gradually transformed the way we deliver value to our customers. Our data analysis and AI services, formerly offered in the form of one-off missions, are now structured in modular components that we assemble and configure according to the specific needs of each context.

This approach has allowed us to effectively support several organizations in various sectors. For example, we helped a logistics company to move from a logic of periodic optimization to the continuous management of its supply chain. Thanks to our methodology StratBoard™, we have set up a system that continuously analyzes operational data and adjusts recommendations according to changes in the context.

The border between our intervention as a service provider and ownership by internal teams has gradually blurred, creating a particularly fruitful co-creation dynamic. This experience confirmed to us that SaaP meets a real need: combining specialized external expertise with the agility and integration of technological solutions.

The four pillars of an AI-enhanced service

Our exploration of SaaP allowed us to identify four fundamental dimensions that characterize this new generation of professional services:

Intelligent modularity makes it possible to compose tailor-made solutions while capitalizing on our pre-existing AI models.

Lifelong learning transforms the relationship with our customers into an evolving partnership. Our algorithms are constantly improving thanks to data and interactions, creating a virtuous circle of improvement without requiring new projects.

Seamless integration in the existing ecosystem considerably amplifies the impact of our expertise. Our APIs and interfaces connect the intelligence of our platform to the systems already in place, offering a smooth and consistent experience.

Human-machine collaboration is perhaps the most transformative aspect. Our clients and consultants work in conjunction with AI, each bringing their unique strengths in a synergy that redefines possibilities.

The lessons of our transformation

This journey to Service as a Platform taught us a lot, both about the benefits and the challenges of such a transformation.

For our customers, the value created has proven to be more sustainable and more deeply integrated into their daily operations. Implementation times have been considerably reduced, and the ability to adapt to new contexts has significantly improved.

For our organization, this evolution required a real transformation. Our teams have had to develop new skills, our work processes have been redesigned to promote modularity and reuse, and our business model has evolved towards an approach based on the value created.

But what's most remarkable is the depth and sustainability of customer relationships that this approach has generated. By becoming an integral part of their ecosystem, we have developed a deeper understanding of their challenges and an increased ability to create value.

A promising horizon amplified by AI

The emergence of Service as a Platform, catalyzed by artificial intelligence, opens up exciting perspectives for the future of professional services. This approach does not simply represent a technological evolution, but a profound reinvention of how human expertise can be amplified, structured, and delivered.

At a time when the boundaries between products and services are blurring, SaaP embodies a natural convergence that combines the best of both worlds: the wealth of human expertise and the power of technological platforms, all magnified by artificial intelligence.

At Strat37, we are pursuing this exploration with enthusiasm, convinced that this fusion of AI and human expertise in the form of a platform represents a promising way to create even more value in an ever-changing world.

And you, how do you see the impact of AI on the way expertise is delivered in your sector? Are you exploring similar approaches to turn your services into intelligent platforms?

→ Talk to an AI expert today

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