How AI enriches your product sheets and improves your sales performance

Product sheets are one of the most critical elements in converting a visitor into a customer. However, in many catalogs, they are incomplete, generic, or poorly optimized for SEO.
Today, artificial intelligence makes it possible to automate their enrichment on a large scale, while significantly improving their quality.

In this article, we explore how AI is transforming product sheets and why it is becoming an essential tool for e-retailers and businesses with a digital catalog.

Enriching your product sheets: a strategic challenge

A product sheet is not limited to a simple description. It is a decisive point of contact in the customer journey.
A well-constructed sheet allows you to:

• Valuing the characteristics of the product
• Respond to objections before they are even asked
• Reassure about quality, use or compatibility
• Optimize natural referencing (SEO)
• Support conversion, especially on mobile

However, writing optimized sheets is long, expensive, and difficult to keep up to date on large catalogs. AI makes it possible to automate and industrialize this production, without sacrificing quality.

What does AI actually allow for your product sheets?

1. Automated description generation

From a title, a set of characteristics, or a structured prompt, the AI can generate:

• Detailed, consistent descriptions tailored to your brand tone
• Long or short versions depending on the distribution channel (website, marketplace, PDF sheet...)
• Hooks adapted to different types of customers

2. Integrated SEO optimization

AI models can automatically integrate high-potential keywords, structure content according to SEO best practices, and generate:

• H1, H2 titles, alt tags for images
• Meta Descriptions
• Optimized fields for internal research

3. Multilingual translation and localization

For an international catalog, AI allows instant and contextual translation, which takes into account:

• Local linguistic uses
• Style preferences (formal/informal)
• Expressions specific to each market

4. Creating variants for A/B Testing

Testing different versions of the same form allows you to optimize the conversion rate. AI can generate multiple versions from the same product, with:

• Different presentation angles (technical, emotional, storytelling)
• Alternative hooks
• Comparative titles for marketplaces

Why use AI now?

Artificial intelligence does not replace humans, but it allows them to accelerate tasks with low added value.
Here are the main benefits measured by our customers:

• Significant time savings on writing sheets
• Better consistency of tone and style across the catalog
• Improvement of the conversion rate between +10% and +25%
• Increase in organic traffic linked to better SEO

How do I get started?

Chez Strat37, we designed a modular and pragmatic approach to AI enrichment:

1. Audit of the existing catalog (level of enrichment, SEO quality, missing fields)
2. Definition of objectives (conversion, SEO, internationalization...)
3. AI generation of sheets according to a prompt adjusted to your sector
4. Proofreading and quality control (human or AI-assisted)
5. Automated integration via your CMS, PIM or e-commerce platform

Concrete cases

We have supported several B2C and B2B brands facing the same problem: too many references, not enough time or resources to produce complete sheets.
Thanks to AI, these businesses were able to:

• Enrich 100% of their catalog in less than 72 hours
• Implement large-scale SEO tests
• Gain in responsiveness for product launches

Conclusion

The enrichment of product sheets via AI is now an accessible, measurable, and high-impact approach.
Whether you manage a catalog of 300 or 20,000 references, AI-assisted automation saves you time, improves the customer experience, and supports your business performance.

If you want to test AI on a selection of your product sheets, we offer personalized demonstrations.