Retail: +1.5M products enriched in the PIM

Context

A major retail company needed to enrich and structure more than 1.5 million product records to feed its PIM (Product Information Management).
Problem: product descriptions were often incomplete, lacking detail, and not optimized, making it difficult to manage and leverage product data effectively.

Challenge

• Massive volume: 1.5 million product records to process
• Limited information: lack of reliable data to feed the PIM
• Time-consuming manual process, reducing productivity and product data quality

Solution

Strat37 deployed a dedicated AI solution capable of:

• Analyzing product images to extract key characteristics
• Automatically generating complete and structured descriptions in seconds
• Enriching and standardizing product records to ensure consistency in the PIM and strengthen their commercial potential

Results

✅ 1.5 million product records enriched automatically
✅ Significant time savings thanks to automation
✅ Reliable and consistent product data, improving catalog management and customer experience

Through this automation, the client transformed a heavy manual process into an agile and efficient workflow, now equipped with a PIM that is enriched, consistent, and reliable — a key driver of both online visibility and commercial performance.